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How Propel is Redefining Productivity: Looking Back at Propulsion 2025

From supply chain chaos to intelligent control, Propulsion 2025 showcased how product leaders are building the future with Propel.

Every year, Propulsion gathers the visionaries, builders, and problem-solvers shaping the future of manufacturing. And this year, that energy reached a new peak.聽

With the first public demo of Propel One and a front-row seat to groundbreaking customer stories, the event delivered more than just inspiration鈥攊t offered a blueprint for action.

Across every presentation, breakout session, and hallway conversation, one message rang clear: innovation isn鈥檛 a luxury鈥攊t鈥檚 a necessity. Especially in a world defined by volatility, labor shortages, tariff swings, and technological disruption.聽

For Propel customers, this moment is about taking control, with systems that unify, simplify, and amplify their work across the entire product lifecycle.

Real-World Wins: How Customers Are Driving Impact with Propel

This year鈥檚 customer-led sessions spotlighted a simple but powerful truth: transformation is happening, and it's happening fast.聽

From phased rollouts to full-platform replacements, customers across industries shared how they're navigating disruption鈥攁nd seeing results.

Allegro MicroSystems ditched the spreadsheet sprawl and saw a 75% reduction in approval cycle times. Their connected product-customer data model brought clarity and speed to a high-tech environment.

VAST Data implemented Propel in just five weeks, cutting change order times from 50 days to 30鈥攑roof that fast doesn鈥檛 have to mean fragile.

Teladoc Health unified QMS operations across multiple acquisitions and slashed cycle times from 17 to 3 days, all while maintaining regulatory rigor.

Ascensia Diabetes Care took a pragmatic, phased approach to transformation, resulting in change processes that are 6x faster.

Surmodics shaved ~205 days off its change management cycle and demonstrated how strategic, incremental rollouts drive enterprise-wide adoption.

What these stories have in common is a commitment to balancing speed and compliance, innovation and risk, local needs and global scale.聽

Propel鈥檚 flexible single platform solution allows these companies to modernize on their terms, without compromising quality.

Propel One Agentic AI and the Intelligent Product Thread

In an opening keynote that blended urgency with optimism, CEO Ross Meyercord set the tone: 2025 demands agility.聽

His call to action? Get off cruise control and take the wheel. Because survival isn鈥檛 about avoiding disruption鈥攊t鈥檚 about outmaneuvering it.

Propel One, unveiled during the keynote, is a transformative step forward. Built on Salesforce's Agentforce, this AI-powered layer introduces a new generation of role-based agents designed to automate low-value work, accelerate launches, and unify product data across functions. And with native integration in Propel鈥檚 single platform, these capabilities come with enterprise-grade security and control.

As Ross put it:

鈥淎gentic AI isn鈥檛 about replacing people鈥攊t鈥檚 about elevating them. Freeing your teams from repetitive tasks so they can focus on innovation.鈥

The launch was brought to life through a live demo with Kevin Crothers and Jill Mueller, showcasing:

  • Deep BOM Cloning: Reuse and reconfigure product structures in seconds
  • 3D Annotations & Collaboration: Turning notes into visual conversations
  • Smart notifications: Keeping teams informed without the noise
  • Product Spotlight: Providing sales and service with complete product visibility

Later, in the Product Roadmap keynote, CPO Eric Schrader doubled down on Propel鈥檚 innovation strategy, revealing how customer feedback, industry change, and AI innovation are shaping the future of the platform. Joined by Kevin Crothers and Mike Prom, the team walked through:

  • Traceability & Risk Insights: Better visibility from requirements to release
  • Component Insights: Part intelligence at scale for smarter sourcing
  • Design Hub (coming soon): A single collaborative workspace for CAD, discussion, and iteration

These aren鈥檛 just features鈥攖hey鈥檙e strategic capabilities designed to support faster launches, stronger collaboration, and data-driven decision-making across the entire product lifecycle.

Expertise on Stage: Strategy Meets Execution

Propulsion also delivered thought leadership that challenged assumptions and offered real-world guidance for manufacturers navigating change.

  • Veteran PLM consultants September Higham and Tina Murray delivered a masterclass in change management, underscoring the role of executive sponsorship in successful rollouts.
  • 厂补濒别蝉蹿辞谤肠别鈥檚 Nanda Chitrala outlined the shift toward integrated, service-based models and how manufacturers are rethinking tech stacks to unlock new revenue.
  • Kacey Heller, also from Salesforce, introduced the concept of Agentforce as digital labor鈥攑urpose-built AI agents that reduce burnout and increase throughput, especially in field service and customer engagement.

Their messages were clear: The winners in this next era will be those who build systems that are not only intelligent but also human-centric, secure, and adaptable.

A Community Built on Action

Of course, Propulsion wouldn鈥檛 be Propulsion without the in-between moments: the side conversations at coffee breaks, the 鈥渁ha鈥 moments during demos, the connections made over dinner 100 stories up in Chicago's famous Willis Tower.

These are more than networking opportunities鈥攖hey're catalysts. They reinforce the value of shared experience, of learning from peers who鈥檝e solved the same problems, asked the same questions, and emerged stronger.

What鈥檚 Next: From Vision to Velocity

At Propulsion 2025, product innovators came together to stop asking 鈥渋f鈥 and started planning 鈥渉ow.鈥

How to unify data. How to accelerate launches. How to scale without chaos. How to make AI actionable. And perhaps most importantly, how to take control of their futures.

For those who joined us, thank you for being part of this journey. For those who couldn鈥檛 make it, 鈥攁nd they鈥檙e packed with practical strategies, bold visions, and the kind of insight that turns aspiration into execution.

Here鈥檚 to building what鈥檚 next. Together.


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Post by
Anna Troiano
Editor in Chief, Converged

Anna has spent her content marketing career honing in on the critical keys for successful consumer & industry-driven marketing. Before joining Propel, she developed and executed content strategy for TodayTix, Stella &聽Dot, Atlantic Theater Company, and Theatre Communications Group.

Fun Fact: Anna's birthday is Valentine's Day.

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Anna Troiano